Essential Skills to Become an SEO Specialist
Are you curious about which platform dominates the global market? The answer is simple: SEO.
Wouldn't you want your website or business to rank at the very top, attracting more visitors and generating more leads? To accomplish this, it's crucial to optimize your business and website effectively. Learn SEO with Practical Full Course 2024, Learn on Page SEO.
If you're eager to dive into the world of SEO and prepare yourself for this highly sought-after role, this blog post is just for you. Through our comprehensive course, you'll master every aspect of SEO, including on-page, off-page, and technical SEO, along with incorporating AI into your strategies.
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Today, we’re diving into the basics of SEO, or Search Engine Optimization. While it’s a fundamental concept, once you grasp what SEO truly entails, you’ll find it much easier to apply in practice or explain to others, such as clients.
Before we delve deeper into SEO, let's first consider the search engine we're optimizing. Imagine you're searching for a service like "Interior Designing in Bangalore." You’ll notice a wide array of results—some are paid or sponsored, followed by organic listings ranked first, second, third, and so forth.
In just 0.58 seconds, approximately 18 million results are displayed. But why do some results appear at the top, while others are buried on the second, third, or even thousandth page? The answer lies in SEO.
When you search for something, the first results that pop up are typically the ones you’re most likely to click on. SEO is all about ensuring your business ranks at the top of these search results.
Search Engine Optimization (SEO) is not a one-time task but an ongoing process. Similar to how you teach a child to walk, talk, and learn, getting a website to rank high on search engines requires time and multiple steps. SEO is about continuously improving the rankings of your web pages on search engines for keywords relevant to your business.
When a person searches for phrases associated with your business, you need your internet site to seem on the top. That’s where SEO comes into play. The goal is to ensure that your web pages rank highly when users search for keywords related to your business.
Understanding what a keyword is crucial in SEO. A keyword is any word or phrase entered into a search engine when looking for something. These are the terms that people search for, and you want your web pages to rank well for them.
When someone types a keyword related to your business into a search engine, the process of optimizing your website to improve its search ranking is called Search Engine Optimization (SEO).
Why is SEO important? Primarily, it helps increase both the quality and quantity of traffic to your website organically, meaning without paid advertisements.
Imagine your website appears on the second page of search results for a relevant keyword. How many people do you think will visit your site from there? Likely, not many. However, if your site appears on the first page, particularly in the top few results, you're more likely to attract traffic.
The first objective in SEO is to make sure your website is visible on search engines. We’ll delve into how search engines work and how you can optimize your website in upcoming posts.
The next step is to strive to get your website into the top 10 search results for relevant keywords. Even if your site ranks 10th, being on the first page is much better than being on the second. From there, the aim is to climb into the top five, the top three, and ultimately, the number one spot.
Let’s say your website ranks number one for a particular keyword. Does that mean your SEO efforts can stop? Absolutely not. SEO is a continuous process because your competitors are also striving to reach the top. Even after achieving the top spot, ongoing SEO is necessary to maintain it.
SEO involves optimizing your site so that your web pages rank better for relevant keywords, which increases both the quantity and quality of traffic to your site. More traffic translates to more potential customers and leads.
In this course, we’ll explore the significance of SEO, especially in regions like India and Asia, where many people might not fully understand its value. Knowledge of SEO allows you to educate your clients, thereby securing more projects.
If you’re involved in any form of business, a strong online presence is essential. Most users don’t look beyond the first page of search results, and many ignore paid ads, focusing on organic results instead.
For local businesses, good search engine rankings are critical for increasing visibility, which can lead to more traffic and higher conversions—ultimately resulting in more customers and clients.
SEO is vital for building your brand’s visibility and credibility. When done right, it drives traffic, leads, and, ultimately, business success. We’ll also discuss the job opportunities in SEO, including freelancing, which offers flexibility and the chance to work on multiple projects locally and internationally.
Freelancing is an excellent opportunity, offering good earnings, especially in markets where SEO services are in demand. This course will also cover how to build a career as a freelancer after completing your SEO training.
If you prefer traditional employment, you can start as an SEO Executive or even as an intern, working under managers who assign tasks to help you learn. As you gain experience, you might advance to an SEO Manager role. If you already have experience, you could apply directly for a managerial position. Additionally, you might consider becoming an SEO Trainer, joining training institutions, launching your own courses, building a website, or blogging about SEO. Entrepreneurship is another path, where you could start your own business and manage your own SEO to reach your audience effectively.
Another career path is digital marketing, which involves learning additional skills like paid advertising and social media marketing. With these skills, you could become a Digital Marketing Manager or a T-shaped Marketer—someone who specializes in one area while having a broad understanding of others. There are numerous opportunities. For example, a search on LinkedIn for SEO jobs in India reveals over 8,000 openings. Expanding the search to remote jobs adds another 1,700 opportunities. And that doesn’t even account for freelancing, where many professionals earn a substantial income by providing SEO services.
Here are some of the career paths you can pursue in SEO, but it's crucial to first build a strong foundation of knowledge and expertise. In this blog post, we’ll explore the essential skills required to become a successful SEO Specialist. If you’re aiming for this career, these are the skills you need to master.
Let’s start by dispelling a few common myths. Some people believe you must be proficient in coding or fluent in English to succeed in SEO. Today, I’ll clarify these misconceptions and outline the skills you truly need to excel as an SEO professional.
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The first basic requirement is being comfortable with using a laptop or computer. You don’t need to be a tech wizard, but you should be familiar with basic functions like browsing the web. If you’re not, start practicing on a laptop immediately. A fundamental understanding of the internet is also essential, which includes knowing how to perform online searches.
You should also have a basic knowledge of MS Office tools like Excel, Word, and PowerPoint. You don’t need advanced skills—just the basics. For instance, you should be able to create a simple Excel spreadsheet or a Word document.
Critical thinking is another key skill. While I can teach you half of what you need to know, the other half depends on your ability to handle different situations and projects. You’ll need to think critically and apply common sense—skills that are unfortunately becoming rarer these days.
Basic English proficiency is also important. You don’t need to be fluent, but you should be able to understand and read simple English, such as blogs or emails. This is crucial because staying updated with industry trends is vital for applying them effectively in your work.
Lastly, you need to grasp both the theoretical and practical aspects of SEO. You should understand what SEO is, its various types, and how to conduct keyword research so you can explain these concepts to clients and achieve results.
These are the foundational skills you need to pursue a career as an SEO specialist. Beyond these, other essential skills like logical thinking, critical analysis, and common sense will be honed throughout the course. By the end, you’ll be well on your way to becoming an SEO expert.
In today’s post, we’ll dive into search engines because understanding how they work is fundamental to mastering SEO. It’s like learning to drive—you need to know what a car is before you can learn to drive one. Similarly, understanding search engines will make learning SEO much easier.
So, what exactly is a search engine? Before search engines were developed, people were already using the internet, and websites were being created. But how did people access these sites? Initially, browsers connected to servers and displayed websites when a URL was entered—much like remembering phone numbers before smartphones. You had to recall each website’s URL.
Now, with smartphones, you no longer need to remember phone numbers because they’re stored. Similarly, with search engines, you don’t need to memorize every URL. You just type in keywords or queries, and the search engine retrieves relevant content from the web.
If someone asks what would happen if search engines didn’t exist, the answer is simple: we’d have to remember each website’s URL, which would be incredibly challenging. A search engine is a software system, application, or website that finds and retrieves content from the internet based on the queries you input. For example, when you search on Google, it shows you many results from the web. Without a search engine, you’d have to remember each URL precisely, and even a small mistake could prevent you from finding what you need.
Search engines make it easy to find information quickly, significantly enhancing the efficiency of web browsing. That’s why they’re such an invaluable tool in the digital world.
If you’re looking for entertainment, there are various search engines to explore. For instance, Naver, a search engine from South Korea, might be of interest—especially if you’re a BTS fan (just kidding!). However, it’s in Korean, so unless you’re fluent in the language, it may not be very useful. While there may be an English version available, I haven’t come across it yet, but it’s worth checking out. Naver is widely used by the local audience in South Korea.
Another search engine I particularly like is the CC Search Portal. It pulls data from sources like Google, but what sets it apart is that all the content you find here is copyright-free. This makes it a favorite among content creators who need inspiration without worrying about copyright issues.
These are just a few of the search engines you can explore today. Keep in mind that some of them may not work on your server, but it’s worth trying them out to see which ones best meet your needs.
Think about it this way: if you need to promote something in two places, one where 5% of your audience is and another where 95% is, where would you focus your efforts? Naturally, you’d focus on the 95%. That’s the basic logic here. So when we talk about updates and technical aspects, if your site ranks well on Google, it will likely perform well on other search engines too.
Today, we’re diving into the workings of search engines and the significance of optimizing your website for them. Grasping how search engines function will simplify your SEO journey. So, make sure to follow along closely and don’t overlook any part of this post.
Let’s start with an analogy. Imagine you order a pizza at a restaurant. If it arrives within five minutes, it’s not because it was freshly made on the spot; the ingredients were pre-prepared. Similarly, when you search for something online and receive results in seconds, it’s because search engines have already indexed the data. This preparation allows them to retrieve information quickly when you input a query.
Think of a website as a document created by a developer on a computer. When we build a site on platforms like WordPress, we initially do so on a local host. Once it’s ready, we connect it to the internet by hosting it on a server. This connection allows the website’s data—text, images, and other elements—to be accessible online.
The first step in a seek engine’s technique is crawling. A search engine’s crawler, or spider, visits your website, reads the source code, and saves it on its server. This is akin to saving files on a pen drive. The crawler continuously revisits your site to check for updates, ensuring that the latest data is stored.
The next phase is indexing, where the saved data is categorized. For instance, if you upload a page about "women's dresses from Zara," it could be indexed under multiple relevant categories. A single webpage can fall into thousands or even millions of categories.
Once the data is indexed, it’s ranked based on a complex algorithm. Pages are not displayed randomly; they are ordered according to their relevance to the user’s query. The search engine’s operation can be broken down into three key steps: crawling (reading and saving data), indexing (categorizing the data), and ranking (ordering the pages by relevance).
Consider a library as an example. One librarian collects books from the market—this is similar to the crawler. Another categorizes these books on the shelves, much like indexing. The third librarian retrieves the best books for a customer’s query, similar to the ranking process.
Understanding these steps is crucial for mastering SEO. It’s not just about focusing on ranking; crawling and indexing are equally important. If these steps are not done correctly, the ranking won’t be effective. This course will delve into all aspects of SEO, including ranking factors that can be optimized and those beyond our control.
Let’s shift focus to another critical aspect: high-quality, human-written content. High-quality content is original and not copied from other sources. Just like you wouldn’t cut corners when building a house, you shouldn’t do so when creating content for your website. Invest time and resources into ensuring your content is well-written and relevant to your niche.
Plagiarism is something to avoid at all costs. It’s also important to prioritize human-written content over AI-generated material, as search engines may penalize sites with AI content by flagging them as spam or even blacklisting them. Your content should resonate with your website’s focus; for example, a site about digital marketing should contain content related to that field, not random topics.
Website speed is another critical factor. A slow-loading site frustrates users and negatively impacts your rankings. We’ll discuss ways to improve website speed later in the course.
The age of your domain also plays a role in your ranking, although it’s not something you can control. Older domains often carry more credibility, much like how the eldest member of a family is often listened to first.
Your website’s network, which includes internal and external links, backlinks, and social media presence, is also crucial. A strong social media presence can drive significant traffic to your site, potentially reducing the need for extensive SEO.
Keyword prominence is vital as well. Important sections of your website should feature relevant keywords, which we’ll explore in detail in our SEO strategy sessions. Additionally, Google values authority and trustworthiness. If your site demonstrates expertise and credibility, especially in areas like finance or health, it will rank higher. We’ll cover how to establish authority later on.
Lastly, mobile optimization and website security are essential. Your site should be secure and optimized for mobile, as most users browse on their phones.
These are just some of the factors that influence your website’s ranking. We’ll delve into many more throughout the course. In future lessons, we’ll discuss SEO techniques, including the right and wrong ways to approach SEO. Following Google’s guidelines is crucial for success.
Adhering to these guidelines is known as White Hat SEO, which involves using ethical methods like proper keyword usage, quality content creation, and on-page optimization. On the other hand, Black Hat SEO involves practices that violate Google’s rules, such as keyword stuffing, hidden text, and buying backlinks. These unethical techniques can lead to penalties from search engines.
Throughout this course, we’ll focus on White Hat SEO practices to help you achieve sustainable and long-term success.
When working on SEO, it’s crucial to prioritize White Hat techniques and steer clear of Black Hat practices. Black Hat SEO may offer a quick boost in rankings, but it's a short-lived strategy that often leads to penalties and potential removal from search engines. Many industries, however, use a method called Grey Hat SEO.
Today, we’ll explore Grey Hat SEO, which blends elements of both Black Hat and White Hat techniques. After employing solid White Hat SEO practices and making positive adjustments to your website, you might find yourself using some slightly unconventional methods—this is Grey Hat SEO in action.
Grey Hat SEO is indeed prevalent in various industries. Despite employing high-quality content and thorough optimization, stiff competition can sometimes hinder your site from reaching its intended audience. In such cases, employing a few subtle Grey Hat techniques can provide the necessary boost to help your site rank for relevant keywords.
For instance, strategically placing additional keywords in your source code might enhance your website's ranking without compromising user experience. Distinguishing between Grey Hat and Black Hat techniques often comes with experience, as working on numerous projects provides valuable insights.
As you begin your SEO journey, especially with a new website, adhere strictly to White Hat SEO methods. As you gain more experience, you can cautiously incorporate some Grey Hat strategies. However, maintaining a positive user experience is paramount. Any practices that negatively impact content quality, website speed, security, or overall user experience should be avoided. A well-maintained user experience can mitigate the adverse effects of minor Black Hat activities.
Next, we’ll cover on-page and off-page SEO, the two primary categories of SEO. On-page SEO involves optimizing elements within your control, such as content, technical changes, site speed, and security. Off-page SEO focuses on external strategies like link-building and social media promotion to boost your site’s visibility.
When starting a new SEO project, prioritize on-page SEO to ensure your website is well-optimized internally. Effective on-page SEO lays a strong foundation for successful external promotion. For larger teams, simultaneous work on on-page and off-page SEO is feasible.
Technical SEO is a crucial aspect of on-page SEO. It addresses the technical components of your website, such as structure, coding, and interface, to enhance search engine crawling and indexing.
In summary, ensure your website is fully optimized through on-page SEO before focusing on off-page strategies.
Let’s discuss bounce rates. Bounce rate measures the percentage of visitors who leave your site without engaging, such as clicking on links or filling out forms. For example, if 100 visitors come to your site and 10 leave without interaction, your bounce rate is 10%.
A excessive soar fee can negatively affect your ranking. To reduce it, ensure your page has engaging, clickable links. For instance, if you have a recipe page, include options for various recipes to keep users engaged. If visitors can easily navigate to other pages, your bounce rate will decrease.
For example, on our site, WSCubeTech, multiple clickable options like "Become an Instructor," "Explore Courses," and "Book Free Classes" help reduce bounce rates by offering visitors various ways to interact with the site.
Click-Through Rate (CTR) is another crucial metric. It measures the percentage of people who click on your site after seeing it in search results. For instance, if 200 people see your site and 60 click on it, your CTR is 30%. A higher CTR signifies that your site attracts the right audience.
To enhance your CTR, craft compelling titles and descriptions that align with user intent. For example, if someone searches for "Digital Marketing Course in Jodhpur," ensure your page is highly relevant to that query.
Improving bounce rate and CTR can significantly boost your website’s ranking and success.
When you search on Google, you’ll find billions of results. For targeted searches, use specific keywords. For instance, “WSQ Tech” is a keyword because it directly relates to my business, and people use it to find my company.
Keywords are vital for effective SEO. While some experts argue that keywords are less critical today, they still play a significant role in optimizing your site for search engines. Without relevant keywords, search engines struggle to categorize and index your site.
However, using keywords with different intentions can still be effective. For example, if your business focuses on "old cars," using the term "second-hand cars" might also rank well, as search engines prioritize intent.
To illustrate, a search for "old cars for sale" also returns results for "used cars" and "second-hand cars," demonstrating that search engines consider user intent beyond exact keywords.
Keywords remain essential, but their role has evolved. Incorporating multiple keywords, including general and specific ones, can enhance your site’s relevance. Today, we’ll explore different keyword types and their applications.
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Keywords are pivotal in SEO, and understanding their different types can significantly impact your website's performance. There are two main categories of keywords: general (short-tail) and specific (long-tail). General keywords, or short-tail keywords, are concise and broad, like marketing. In contrast, specific or long-tail keywords are more detailed, such as "digital marketing agency in Delhi." As the keyword phrase becomes more detailed, competition typically decreases, and the conversion rate improves.
To summarize, general keywords drive higher traffic but come with increased competition. Specific keywords attract less traffic but offer lower competition and often higher conversion rates. Most websites prefer using specific keywords because they are more effective for targeting and conversion.
When selecting keywords for your website, consider "navigation keywords." These are used when a user's intent is specific, meaning they already know exactly where they want to go. For example, if someone searches for "cyber security course WQ Tech" and your page appears in the 7th or 8th position on Google, the user is likely to click on it. Users typically choose the site that best matches their search intent, even if it's not in the top positions, because they have a clear destination in mind.
It’s essential to avoid using another company's brand name as a keyword, even if it has high search volume. This strategy doesn’t benefit your site because users with fixed intent will go directly to the brand they are searching for.
Using your own brand name on your website is perfectly acceptable and encouraged. For instance, incorporating your own website’s name in your content is beneficial. However, refrain from using the names of other companies.
Keywords also can be classified primarily based totally on consumer intent:
Informational Keywords: Used when users seek general knowledge not tied to a specific business or product, such as "What is the height of Mount Everest?" or "Chocolate cake recipe."
Navigational Keywords: Indicate where a user wants to go, like "nikebetterworld.com." If a user searches with this keyword, they are looking for that specific site.
Commercial Keywords: Relate to a user’s commercial interests, such as buying or booking, like "buy IPL tickets online."
Transactional Keywords: Similar to commercial keywords but more specific to actions like booking or purchasing.
For business websites, focusing on commercial and transactional keywords is advantageous. For blogs, informational keywords are more relevant. By creating content that targets these informational keywords, you can drive traffic to your main business pages.
For instance, if your website sells makeup, using informational keywords like "makeup tutorials" or "product reviews" can attract users who may later be interested in your products.
Understanding and effectively using these different types of keywords can enhance your site's visibility and attract the right audience.
Let's consider the search "Old Cars in India." This query yields around 149 results, which highlights the high level of competition. Additionally, the rankings for related searches have shifted, demonstrating that the use of singular versus plural keywords can impact search results. For example, the ranking of "cars" may fluctuate, with some terms appearing higher or lower in search results. This illustrates the importance of using both singular and plural forms of keywords appropriately.
To better grasp keyword effectiveness, we need to engage in keyword research. This process begins with brainstorming potential keywords. Think about what terms users might search for related to your business, webpage, or blog.
Here’s how to brainstorm keywords:
Create Categories: Start by organizing your keywords into relevant categories. For instance, if your main keyword is "Interior Designers in Bangalore," and your client is an interior designer in Bangalore, categorize related terms, such as "Home Interior Designer" and "Kitchen Interior Designer."
Consider Synonyms: Identify synonyms or related terms. For "Interior Designers," you might use "Interior Decorators," "Interior Design Company," or "Interior Designer."
Add Superlatives: Incorporate superlatives as users often search for the best options. For example, use phrases like "Best Interior Designers in Bangalore," "Top Interior Designers in Bangalore," "Luxury Interior Designers in Bangalore," and "Affordable Interior Designers in Bangalore."
When working on keyword research, it’s crucial to start with effective brainstorming. Begin by noting down your main keywords on a blank Excel sheet. For instance, if your core keyword is “Interior Designers in Bangalore,” list this term and create categories such as “Home Interior Designers” and “Kitchen Interior Designers.”
Here's a practical example: in Bangalore, you might include terms like “Best Interior Designers in Bangalore.” From these ideas, generate 10 to 15 potential keywords. This initial list will help guide your more detailed keyword analysis.
Next, it’s time to refine these keywords using specialized tools. For instance, searching for “Old Cars in India” reveals approximately 149 results with varying digits, indicating different levels of competition. If you see changes in rankings—such as a term moving from the 24th to the 3rd position—it highlights the importance of using both singular and plural keywords effectively.
Keyword research begins with brainstorming. Think about what potential visitors might search for related to your business, website, or blog. Here’s a structured approach to brainstorming:
Create Keyword Categories: Start by categorizing your main keywords. For example, with “Interior Designers in Bangalore,” you might include categories like “Home Interior Designers” and “Luxury Interior Designers.”
Identify Synonyms: Use related terms or Latent Semantic Indexing (LSI) keywords, such as “Interior Decorators” or “Interior Design Companies.”
Include Superlatives: People often search for the best options. Incorporate terms like “Top Interior Designers in Bangalore” or “Affordable Interior Designers in Bangalore.”
Once you have a list, use tools to refine your choices. Google Keyword Planner is a useful tool to get keyword recommendations. For instance, it might suggest “Interior Designers in Bangalore with Price” as an additional keyword. Another method is to use search engines with underscores to find variations of your keywords.
When evaluating keywords, consider these key points:
Volume: The average number of searches per month. For example, if “Interior Designers in Bangalore” has 1,000 searches monthly, that’s its volume.
Competition: The number of domains competing for that keyword. Lower competition generally means better opportunities.
Relevance: Ensure the keywords align with your business. For example, if you offer interior design services, your keywords should directly reflect that.
Trends: Observe whether keyword trends are rising or falling to plan future content effectively.
We’ll explore these aspects—Volume, Competition, Relevance, and Trends—in more detail in upcoming posts. For now, Google Keyword Planner can be a great tool, though it focuses more on paid ads rather than SEO.
Another powerful tool is Serpstat, which I personally recommend. It offers extensive features like project tracking, domain overviews, and keyword research. However, it's quite costly, with a subscription fee of around $100 per month. If you're considering it, be aware that it might be expensive, but it’s worth it for larger teams or agencies.
Serpstat’s features include keyword overviews, which show volume, competition, and trends. The Keyword Magic Tool generates multiple keyword ideas from a single seed keyword, and the Keyword Manager helps you track and analyze keywords. Additionally, you can review organic traffic insights, backlink analytics, and perform site audits.
In this post, I’ll guide you through utilizing the Keyword Overview tool effectively. For instance, if you extract a keyword and find its volume ranges between 50,000 and 100,000, you should use the midpoint—50,000—for your analysis. Enter this keyword into the tool. Keep in mind that the tool may only provide data for specific locations, such as India, but it will still give you insights into the keyword’s volume and competition. For example, you might discover that in India, the actual volume is around 15,000, with some additional traffic from the US and the UK.
The tool also offers valuable information such as keyword trends, keyword difficulty (say, 48), and keyword suggestions. You can view which keywords are ranking and which websites hold those rankings. Additionally, the tool provides data for both mobile and desktop searches.
While Serpstat is a robust tool, there is a cost-effective alternative available through SEO Tool Adda. This platform provides a cheaper version of Serpstat, though it's important to use it cautiously. After logging in, you’ll find a variety of paid tools at reduced rates, such as Serpstat priced at $249 per month. Visit their site to explore these options.
For those seeking a free option, consider U Suggest. Popular in India, U Suggest offers keyword search results including search volume and SEO difficulty, starting at $12 per month. It also includes bulk analysis and keyword tracking features.
As we proceed through our SEO journey, U Suggest could be a valuable resource, alongside other tools for on-page and off-page SEO strategies.
When selecting keywords, it’s crucial to consider four key factors: volume, competition, relevance, and trends. Even if a keyword shows high volume and competition, poor trends may indicate it won’t perform well in the future.
Here’s a practical tip: aim to focus on two to three keywords per web page, or at most four. Overloading a page with too many keywords can dilute its effectiveness and hinder your rankings. Concentrate on optimizing your page for these selected keywords.
For a business website with multiple pages (like Home, About Us, Products, Reviews, etc.), assign distinct keywords to each page. For instance, target “interior designing in Bangalore” for the home page, but use different keywords for other pages.
On the home page, prioritize strong keywords. For other pages, select relevant keywords, but they need not be as competitive.
To streamline keyword selection:
Assess each keyword based on volume, competition, relevance, and trends.
Score keywords as 1 for relevant and 2 for less relevant.
Sort and filter keywords, highlighting non-relevant ones in yellow.
Allocate these filtered keywords to the appropriate pages: for the Home page, use keywords like “interior designers Bangalore” and “interior design firms”; for the About Us page, choose keywords relevant to company details; and for the Contact Us page, select keywords with lower competition but good relevance.
Adapting these strategies based on your needs and observing different methods in various agencies can help refine your approach. Always prioritize relevance, volume, competition, and trends to ensure successful keyword research and implementation.
Feel free to comment below with any suggestions or questions to help us improve our content and provide more valuable insights.
Wouldn't you want your website or business to rank at the very top, attracting more visitors and generating more leads? To accomplish this, it's crucial to optimize your business and website effectively. Learn SEO with Practical Full Course 2024, Learn on Page SEO.
If you're eager to dive into the world of SEO and prepare yourself for this highly sought-after role, this blog post is just for you. Through our comprehensive course, you'll master every aspect of SEO, including on-page, off-page, and technical SEO, along with incorporating AI into your strategies.
You'll gain hands-on experience in digital marketing through our live sessions. To enroll in our live digital marketing and SEO programs, simply follow the link provided in the description box. Our courses include live classes with industry experts, session recordings, and access to free tools. Additionally, we offer interview preparation and job placement assistance.
Ready to join a live, practical batch? Just fill out the form link in the description box, and our team will reach out to guide you through the next steps.
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Today, we’re diving into the basics of SEO, or Search Engine Optimization. While it’s a fundamental concept, once you grasp what SEO truly entails, you’ll find it much easier to apply in practice or explain to others, such as clients.
Before we delve deeper into SEO, let's first consider the search engine we're optimizing. Imagine you're searching for a service like "Interior Designing in Bangalore." You’ll notice a wide array of results—some are paid or sponsored, followed by organic listings ranked first, second, third, and so forth.
In just 0.58 seconds, approximately 18 million results are displayed. But why do some results appear at the top, while others are buried on the second, third, or even thousandth page? The answer lies in SEO.
When you search for something, the first results that pop up are typically the ones you’re most likely to click on. SEO is all about ensuring your business ranks at the top of these search results.
Search Engine Optimization (SEO) is not a one-time task but an ongoing process. Similar to how you teach a child to walk, talk, and learn, getting a website to rank high on search engines requires time and multiple steps. SEO is about continuously improving the rankings of your web pages on search engines for keywords relevant to your business.
When a person searches for phrases associated with your business, you need your internet site to seem on the top. That’s where SEO comes into play. The goal is to ensure that your web pages rank highly when users search for keywords related to your business.
Understanding what a keyword is crucial in SEO. A keyword is any word or phrase entered into a search engine when looking for something. These are the terms that people search for, and you want your web pages to rank well for them.
When someone types a keyword related to your business into a search engine, the process of optimizing your website to improve its search ranking is called Search Engine Optimization (SEO).
Why is SEO important? Primarily, it helps increase both the quality and quantity of traffic to your website organically, meaning without paid advertisements.
Imagine your website appears on the second page of search results for a relevant keyword. How many people do you think will visit your site from there? Likely, not many. However, if your site appears on the first page, particularly in the top few results, you're more likely to attract traffic.
The first objective in SEO is to make sure your website is visible on search engines. We’ll delve into how search engines work and how you can optimize your website in upcoming posts.
The next step is to strive to get your website into the top 10 search results for relevant keywords. Even if your site ranks 10th, being on the first page is much better than being on the second. From there, the aim is to climb into the top five, the top three, and ultimately, the number one spot.
Let’s say your website ranks number one for a particular keyword. Does that mean your SEO efforts can stop? Absolutely not. SEO is a continuous process because your competitors are also striving to reach the top. Even after achieving the top spot, ongoing SEO is necessary to maintain it.
SEO involves optimizing your site so that your web pages rank better for relevant keywords, which increases both the quantity and quality of traffic to your site. More traffic translates to more potential customers and leads.
In this course, we’ll explore the significance of SEO, especially in regions like India and Asia, where many people might not fully understand its value. Knowledge of SEO allows you to educate your clients, thereby securing more projects.
If you’re involved in any form of business, a strong online presence is essential. Most users don’t look beyond the first page of search results, and many ignore paid ads, focusing on organic results instead.
For local businesses, good search engine rankings are critical for increasing visibility, which can lead to more traffic and higher conversions—ultimately resulting in more customers and clients.
SEO is vital for building your brand’s visibility and credibility. When done right, it drives traffic, leads, and, ultimately, business success. We’ll also discuss the job opportunities in SEO, including freelancing, which offers flexibility and the chance to work on multiple projects locally and internationally.
Freelancing is an excellent opportunity, offering good earnings, especially in markets where SEO services are in demand. This course will also cover how to build a career as a freelancer after completing your SEO training.
If you prefer traditional employment, you can start as an SEO Executive or even as an intern, working under managers who assign tasks to help you learn. As you gain experience, you might advance to an SEO Manager role. If you already have experience, you could apply directly for a managerial position. Additionally, you might consider becoming an SEO Trainer, joining training institutions, launching your own courses, building a website, or blogging about SEO. Entrepreneurship is another path, where you could start your own business and manage your own SEO to reach your audience effectively.
Another career path is digital marketing, which involves learning additional skills like paid advertising and social media marketing. With these skills, you could become a Digital Marketing Manager or a T-shaped Marketer—someone who specializes in one area while having a broad understanding of others. There are numerous opportunities. For example, a search on LinkedIn for SEO jobs in India reveals over 8,000 openings. Expanding the search to remote jobs adds another 1,700 opportunities. And that doesn’t even account for freelancing, where many professionals earn a substantial income by providing SEO services.
Here are some of the career paths you can pursue in SEO, but it's crucial to first build a strong foundation of knowledge and expertise. In this blog post, we’ll explore the essential skills required to become a successful SEO Specialist. If you’re aiming for this career, these are the skills you need to master.
Let’s start by dispelling a few common myths. Some people believe you must be proficient in coding or fluent in English to succeed in SEO. Today, I’ll clarify these misconceptions and outline the skills you truly need to excel as an SEO professional.
In our Digital Marketing courses, you’ll receive live instruction from industry experts, along with access to class recordings and complimentary tools. We also offer interview preparation and job placement assistance. To enroll, simply fill out the form in the description box, and our team will reach out to guide you through the process.
The first basic requirement is being comfortable with using a laptop or computer. You don’t need to be a tech wizard, but you should be familiar with basic functions like browsing the web. If you’re not, start practicing on a laptop immediately. A fundamental understanding of the internet is also essential, which includes knowing how to perform online searches.
You should also have a basic knowledge of MS Office tools like Excel, Word, and PowerPoint. You don’t need advanced skills—just the basics. For instance, you should be able to create a simple Excel spreadsheet or a Word document.
Critical thinking is another key skill. While I can teach you half of what you need to know, the other half depends on your ability to handle different situations and projects. You’ll need to think critically and apply common sense—skills that are unfortunately becoming rarer these days.
Basic English proficiency is also important. You don’t need to be fluent, but you should be able to understand and read simple English, such as blogs or emails. This is crucial because staying updated with industry trends is vital for applying them effectively in your work.
Lastly, you need to grasp both the theoretical and practical aspects of SEO. You should understand what SEO is, its various types, and how to conduct keyword research so you can explain these concepts to clients and achieve results.
These are the foundational skills you need to pursue a career as an SEO specialist. Beyond these, other essential skills like logical thinking, critical analysis, and common sense will be honed throughout the course. By the end, you’ll be well on your way to becoming an SEO expert.
In today’s post, we’ll dive into search engines because understanding how they work is fundamental to mastering SEO. It’s like learning to drive—you need to know what a car is before you can learn to drive one. Similarly, understanding search engines will make learning SEO much easier.
So, what exactly is a search engine? Before search engines were developed, people were already using the internet, and websites were being created. But how did people access these sites? Initially, browsers connected to servers and displayed websites when a URL was entered—much like remembering phone numbers before smartphones. You had to recall each website’s URL.
Now, with smartphones, you no longer need to remember phone numbers because they’re stored. Similarly, with search engines, you don’t need to memorize every URL. You just type in keywords or queries, and the search engine retrieves relevant content from the web.
If someone asks what would happen if search engines didn’t exist, the answer is simple: we’d have to remember each website’s URL, which would be incredibly challenging. A search engine is a software system, application, or website that finds and retrieves content from the internet based on the queries you input. For example, when you search on Google, it shows you many results from the web. Without a search engine, you’d have to remember each URL precisely, and even a small mistake could prevent you from finding what you need.
Search engines make it easy to find information quickly, significantly enhancing the efficiency of web browsing. That’s why they’re such an invaluable tool in the digital world.
If you’re looking for entertainment, there are various search engines to explore. For instance, Naver, a search engine from South Korea, might be of interest—especially if you’re a BTS fan (just kidding!). However, it’s in Korean, so unless you’re fluent in the language, it may not be very useful. While there may be an English version available, I haven’t come across it yet, but it’s worth checking out. Naver is widely used by the local audience in South Korea.
Another search engine I particularly like is the CC Search Portal. It pulls data from sources like Google, but what sets it apart is that all the content you find here is copyright-free. This makes it a favorite among content creators who need inspiration without worrying about copyright issues.
These are just a few of the search engines you can explore today. Keep in mind that some of them may not work on your server, but it’s worth trying them out to see which ones best meet your needs.
Think about it this way: if you need to promote something in two places, one where 5% of your audience is and another where 95% is, where would you focus your efforts? Naturally, you’d focus on the 95%. That’s the basic logic here. So when we talk about updates and technical aspects, if your site ranks well on Google, it will likely perform well on other search engines too.
Today, we’re diving into the workings of search engines and the significance of optimizing your website for them. Grasping how search engines function will simplify your SEO journey. So, make sure to follow along closely and don’t overlook any part of this post.
Let’s start with an analogy. Imagine you order a pizza at a restaurant. If it arrives within five minutes, it’s not because it was freshly made on the spot; the ingredients were pre-prepared. Similarly, when you search for something online and receive results in seconds, it’s because search engines have already indexed the data. This preparation allows them to retrieve information quickly when you input a query.
Think of a website as a document created by a developer on a computer. When we build a site on platforms like WordPress, we initially do so on a local host. Once it’s ready, we connect it to the internet by hosting it on a server. This connection allows the website’s data—text, images, and other elements—to be accessible online.
The first step in a seek engine’s technique is crawling. A search engine’s crawler, or spider, visits your website, reads the source code, and saves it on its server. This is akin to saving files on a pen drive. The crawler continuously revisits your site to check for updates, ensuring that the latest data is stored.
The next phase is indexing, where the saved data is categorized. For instance, if you upload a page about "women's dresses from Zara," it could be indexed under multiple relevant categories. A single webpage can fall into thousands or even millions of categories.
Once the data is indexed, it’s ranked based on a complex algorithm. Pages are not displayed randomly; they are ordered according to their relevance to the user’s query. The search engine’s operation can be broken down into three key steps: crawling (reading and saving data), indexing (categorizing the data), and ranking (ordering the pages by relevance).
Consider a library as an example. One librarian collects books from the market—this is similar to the crawler. Another categorizes these books on the shelves, much like indexing. The third librarian retrieves the best books for a customer’s query, similar to the ranking process.
Understanding these steps is crucial for mastering SEO. It’s not just about focusing on ranking; crawling and indexing are equally important. If these steps are not done correctly, the ranking won’t be effective. This course will delve into all aspects of SEO, including ranking factors that can be optimized and those beyond our control.
Let’s shift focus to another critical aspect: high-quality, human-written content. High-quality content is original and not copied from other sources. Just like you wouldn’t cut corners when building a house, you shouldn’t do so when creating content for your website. Invest time and resources into ensuring your content is well-written and relevant to your niche.
Plagiarism is something to avoid at all costs. It’s also important to prioritize human-written content over AI-generated material, as search engines may penalize sites with AI content by flagging them as spam or even blacklisting them. Your content should resonate with your website’s focus; for example, a site about digital marketing should contain content related to that field, not random topics.
Website speed is another critical factor. A slow-loading site frustrates users and negatively impacts your rankings. We’ll discuss ways to improve website speed later in the course.
The age of your domain also plays a role in your ranking, although it’s not something you can control. Older domains often carry more credibility, much like how the eldest member of a family is often listened to first.
Your website’s network, which includes internal and external links, backlinks, and social media presence, is also crucial. A strong social media presence can drive significant traffic to your site, potentially reducing the need for extensive SEO.
Keyword prominence is vital as well. Important sections of your website should feature relevant keywords, which we’ll explore in detail in our SEO strategy sessions. Additionally, Google values authority and trustworthiness. If your site demonstrates expertise and credibility, especially in areas like finance or health, it will rank higher. We’ll cover how to establish authority later on.
Lastly, mobile optimization and website security are essential. Your site should be secure and optimized for mobile, as most users browse on their phones.
These are just some of the factors that influence your website’s ranking. We’ll delve into many more throughout the course. In future lessons, we’ll discuss SEO techniques, including the right and wrong ways to approach SEO. Following Google’s guidelines is crucial for success.
Adhering to these guidelines is known as White Hat SEO, which involves using ethical methods like proper keyword usage, quality content creation, and on-page optimization. On the other hand, Black Hat SEO involves practices that violate Google’s rules, such as keyword stuffing, hidden text, and buying backlinks. These unethical techniques can lead to penalties from search engines.
Throughout this course, we’ll focus on White Hat SEO practices to help you achieve sustainable and long-term success.
When working on SEO, it’s crucial to prioritize White Hat techniques and steer clear of Black Hat practices. Black Hat SEO may offer a quick boost in rankings, but it's a short-lived strategy that often leads to penalties and potential removal from search engines. Many industries, however, use a method called Grey Hat SEO.
Today, we’ll explore Grey Hat SEO, which blends elements of both Black Hat and White Hat techniques. After employing solid White Hat SEO practices and making positive adjustments to your website, you might find yourself using some slightly unconventional methods—this is Grey Hat SEO in action.
Grey Hat SEO is indeed prevalent in various industries. Despite employing high-quality content and thorough optimization, stiff competition can sometimes hinder your site from reaching its intended audience. In such cases, employing a few subtle Grey Hat techniques can provide the necessary boost to help your site rank for relevant keywords.
For instance, strategically placing additional keywords in your source code might enhance your website's ranking without compromising user experience. Distinguishing between Grey Hat and Black Hat techniques often comes with experience, as working on numerous projects provides valuable insights.
As you begin your SEO journey, especially with a new website, adhere strictly to White Hat SEO methods. As you gain more experience, you can cautiously incorporate some Grey Hat strategies. However, maintaining a positive user experience is paramount. Any practices that negatively impact content quality, website speed, security, or overall user experience should be avoided. A well-maintained user experience can mitigate the adverse effects of minor Black Hat activities.
Next, we’ll cover on-page and off-page SEO, the two primary categories of SEO. On-page SEO involves optimizing elements within your control, such as content, technical changes, site speed, and security. Off-page SEO focuses on external strategies like link-building and social media promotion to boost your site’s visibility.
When starting a new SEO project, prioritize on-page SEO to ensure your website is well-optimized internally. Effective on-page SEO lays a strong foundation for successful external promotion. For larger teams, simultaneous work on on-page and off-page SEO is feasible.
Technical SEO is a crucial aspect of on-page SEO. It addresses the technical components of your website, such as structure, coding, and interface, to enhance search engine crawling and indexing.
In summary, ensure your website is fully optimized through on-page SEO before focusing on off-page strategies.
Let’s discuss bounce rates. Bounce rate measures the percentage of visitors who leave your site without engaging, such as clicking on links or filling out forms. For example, if 100 visitors come to your site and 10 leave without interaction, your bounce rate is 10%.
A excessive soar fee can negatively affect your ranking. To reduce it, ensure your page has engaging, clickable links. For instance, if you have a recipe page, include options for various recipes to keep users engaged. If visitors can easily navigate to other pages, your bounce rate will decrease.
For example, on our site, WSCubeTech, multiple clickable options like "Become an Instructor," "Explore Courses," and "Book Free Classes" help reduce bounce rates by offering visitors various ways to interact with the site.
Click-Through Rate (CTR) is another crucial metric. It measures the percentage of people who click on your site after seeing it in search results. For instance, if 200 people see your site and 60 click on it, your CTR is 30%. A higher CTR signifies that your site attracts the right audience.
To enhance your CTR, craft compelling titles and descriptions that align with user intent. For example, if someone searches for "Digital Marketing Course in Jodhpur," ensure your page is highly relevant to that query.
Improving bounce rate and CTR can significantly boost your website’s ranking and success.
When you search on Google, you’ll find billions of results. For targeted searches, use specific keywords. For instance, “WSQ Tech” is a keyword because it directly relates to my business, and people use it to find my company.
Keywords are vital for effective SEO. While some experts argue that keywords are less critical today, they still play a significant role in optimizing your site for search engines. Without relevant keywords, search engines struggle to categorize and index your site.
However, using keywords with different intentions can still be effective. For example, if your business focuses on "old cars," using the term "second-hand cars" might also rank well, as search engines prioritize intent.
To illustrate, a search for "old cars for sale" also returns results for "used cars" and "second-hand cars," demonstrating that search engines consider user intent beyond exact keywords.
Keywords remain essential, but their role has evolved. Incorporating multiple keywords, including general and specific ones, can enhance your site’s relevance. Today, we’ll explore different keyword types and their applications.
For those interested in learning more, our digital marketing and SEO courses offer live classes, recordings, free tools, and job assistance. Fill out the form in the description box to enroll and advance your skills.
Keywords are pivotal in SEO, and understanding their different types can significantly impact your website's performance. There are two main categories of keywords: general (short-tail) and specific (long-tail). General keywords, or short-tail keywords, are concise and broad, like marketing. In contrast, specific or long-tail keywords are more detailed, such as "digital marketing agency in Delhi." As the keyword phrase becomes more detailed, competition typically decreases, and the conversion rate improves.
To summarize, general keywords drive higher traffic but come with increased competition. Specific keywords attract less traffic but offer lower competition and often higher conversion rates. Most websites prefer using specific keywords because they are more effective for targeting and conversion.
When selecting keywords for your website, consider "navigation keywords." These are used when a user's intent is specific, meaning they already know exactly where they want to go. For example, if someone searches for "cyber security course WQ Tech" and your page appears in the 7th or 8th position on Google, the user is likely to click on it. Users typically choose the site that best matches their search intent, even if it's not in the top positions, because they have a clear destination in mind.
It’s essential to avoid using another company's brand name as a keyword, even if it has high search volume. This strategy doesn’t benefit your site because users with fixed intent will go directly to the brand they are searching for.
Using your own brand name on your website is perfectly acceptable and encouraged. For instance, incorporating your own website’s name in your content is beneficial. However, refrain from using the names of other companies.
Keywords also can be classified primarily based totally on consumer intent:
Informational Keywords: Used when users seek general knowledge not tied to a specific business or product, such as "What is the height of Mount Everest?" or "Chocolate cake recipe."
Navigational Keywords: Indicate where a user wants to go, like "nikebetterworld.com." If a user searches with this keyword, they are looking for that specific site.
Commercial Keywords: Relate to a user’s commercial interests, such as buying or booking, like "buy IPL tickets online."
Transactional Keywords: Similar to commercial keywords but more specific to actions like booking or purchasing.
For business websites, focusing on commercial and transactional keywords is advantageous. For blogs, informational keywords are more relevant. By creating content that targets these informational keywords, you can drive traffic to your main business pages.
For instance, if your website sells makeup, using informational keywords like "makeup tutorials" or "product reviews" can attract users who may later be interested in your products.
Understanding and effectively using these different types of keywords can enhance your site's visibility and attract the right audience.
Let's consider the search "Old Cars in India." This query yields around 149 results, which highlights the high level of competition. Additionally, the rankings for related searches have shifted, demonstrating that the use of singular versus plural keywords can impact search results. For example, the ranking of "cars" may fluctuate, with some terms appearing higher or lower in search results. This illustrates the importance of using both singular and plural forms of keywords appropriately.
To better grasp keyword effectiveness, we need to engage in keyword research. This process begins with brainstorming potential keywords. Think about what terms users might search for related to your business, webpage, or blog.
Here’s how to brainstorm keywords:
Create Categories: Start by organizing your keywords into relevant categories. For instance, if your main keyword is "Interior Designers in Bangalore," and your client is an interior designer in Bangalore, categorize related terms, such as "Home Interior Designer" and "Kitchen Interior Designer."
Consider Synonyms: Identify synonyms or related terms. For "Interior Designers," you might use "Interior Decorators," "Interior Design Company," or "Interior Designer."
Add Superlatives: Incorporate superlatives as users often search for the best options. For example, use phrases like "Best Interior Designers in Bangalore," "Top Interior Designers in Bangalore," "Luxury Interior Designers in Bangalore," and "Affordable Interior Designers in Bangalore."
When working on keyword research, it’s crucial to start with effective brainstorming. Begin by noting down your main keywords on a blank Excel sheet. For instance, if your core keyword is “Interior Designers in Bangalore,” list this term and create categories such as “Home Interior Designers” and “Kitchen Interior Designers.”
Here's a practical example: in Bangalore, you might include terms like “Best Interior Designers in Bangalore.” From these ideas, generate 10 to 15 potential keywords. This initial list will help guide your more detailed keyword analysis.
Next, it’s time to refine these keywords using specialized tools. For instance, searching for “Old Cars in India” reveals approximately 149 results with varying digits, indicating different levels of competition. If you see changes in rankings—such as a term moving from the 24th to the 3rd position—it highlights the importance of using both singular and plural keywords effectively.
Keyword research begins with brainstorming. Think about what potential visitors might search for related to your business, website, or blog. Here’s a structured approach to brainstorming:
Create Keyword Categories: Start by categorizing your main keywords. For example, with “Interior Designers in Bangalore,” you might include categories like “Home Interior Designers” and “Luxury Interior Designers.”
Identify Synonyms: Use related terms or Latent Semantic Indexing (LSI) keywords, such as “Interior Decorators” or “Interior Design Companies.”
Include Superlatives: People often search for the best options. Incorporate terms like “Top Interior Designers in Bangalore” or “Affordable Interior Designers in Bangalore.”
Once you have a list, use tools to refine your choices. Google Keyword Planner is a useful tool to get keyword recommendations. For instance, it might suggest “Interior Designers in Bangalore with Price” as an additional keyword. Another method is to use search engines with underscores to find variations of your keywords.
When evaluating keywords, consider these key points:
Volume: The average number of searches per month. For example, if “Interior Designers in Bangalore” has 1,000 searches monthly, that’s its volume.
Competition: The number of domains competing for that keyword. Lower competition generally means better opportunities.
Relevance: Ensure the keywords align with your business. For example, if you offer interior design services, your keywords should directly reflect that.
Trends: Observe whether keyword trends are rising or falling to plan future content effectively.
We’ll explore these aspects—Volume, Competition, Relevance, and Trends—in more detail in upcoming posts. For now, Google Keyword Planner can be a great tool, though it focuses more on paid ads rather than SEO.
Another powerful tool is Serpstat, which I personally recommend. It offers extensive features like project tracking, domain overviews, and keyword research. However, it's quite costly, with a subscription fee of around $100 per month. If you're considering it, be aware that it might be expensive, but it’s worth it for larger teams or agencies.
Serpstat’s features include keyword overviews, which show volume, competition, and trends. The Keyword Magic Tool generates multiple keyword ideas from a single seed keyword, and the Keyword Manager helps you track and analyze keywords. Additionally, you can review organic traffic insights, backlink analytics, and perform site audits.
In this post, I’ll guide you through utilizing the Keyword Overview tool effectively. For instance, if you extract a keyword and find its volume ranges between 50,000 and 100,000, you should use the midpoint—50,000—for your analysis. Enter this keyword into the tool. Keep in mind that the tool may only provide data for specific locations, such as India, but it will still give you insights into the keyword’s volume and competition. For example, you might discover that in India, the actual volume is around 15,000, with some additional traffic from the US and the UK.
The tool also offers valuable information such as keyword trends, keyword difficulty (say, 48), and keyword suggestions. You can view which keywords are ranking and which websites hold those rankings. Additionally, the tool provides data for both mobile and desktop searches.
While Serpstat is a robust tool, there is a cost-effective alternative available through SEO Tool Adda. This platform provides a cheaper version of Serpstat, though it's important to use it cautiously. After logging in, you’ll find a variety of paid tools at reduced rates, such as Serpstat priced at $249 per month. Visit their site to explore these options.
For those seeking a free option, consider U Suggest. Popular in India, U Suggest offers keyword search results including search volume and SEO difficulty, starting at $12 per month. It also includes bulk analysis and keyword tracking features.
As we proceed through our SEO journey, U Suggest could be a valuable resource, alongside other tools for on-page and off-page SEO strategies.
When selecting keywords, it’s crucial to consider four key factors: volume, competition, relevance, and trends. Even if a keyword shows high volume and competition, poor trends may indicate it won’t perform well in the future.
Here’s a practical tip: aim to focus on two to three keywords per web page, or at most four. Overloading a page with too many keywords can dilute its effectiveness and hinder your rankings. Concentrate on optimizing your page for these selected keywords.
For a business website with multiple pages (like Home, About Us, Products, Reviews, etc.), assign distinct keywords to each page. For instance, target “interior designing in Bangalore” for the home page, but use different keywords for other pages.
On the home page, prioritize strong keywords. For other pages, select relevant keywords, but they need not be as competitive.
To streamline keyword selection:
Assess each keyword based on volume, competition, relevance, and trends.
Score keywords as 1 for relevant and 2 for less relevant.
Sort and filter keywords, highlighting non-relevant ones in yellow.
Allocate these filtered keywords to the appropriate pages: for the Home page, use keywords like “interior designers Bangalore” and “interior design firms”; for the About Us page, choose keywords relevant to company details; and for the Contact Us page, select keywords with lower competition but good relevance.
Adapting these strategies based on your needs and observing different methods in various agencies can help refine your approach. Always prioritize relevance, volume, competition, and trends to ensure successful keyword research and implementation.
Feel free to comment below with any suggestions or questions to help us improve our content and provide more valuable insights.
